WSI Digital Marketing Franchise

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WSI Digital Marketing Franchise

WSI Digital Marketing Franchise

Year Business Began: 1996

Franchising Since: 1997

U.S. Headquarters: Lewes, Delaware

Country of Origin: Canada

Estimated Number of Units: 160 (US only)

Franchise Description: National Internet Corporation is the franchisor. The parent company is World Technology Group Inc. The franchisor grants franchises to qualified candidates for the operation of businesses which offer full-service digital marketing systems to businesses under the trademark “WSI” and other authorized marks. The franchisor offers three types of licenses: the Regional Territory License, the National Territory License, and the International Territory License.

Training Overview: A new franchisee must complete the two-staged training program to the franchisor’s satisfaction. Training starts with the WSI Digital Marketing Foundations (initial training). This curriculum is delivered through a combination of e-learning and coaching and culminates with a five day training online unless the franchisor requires franchisees to attend in-person training at its offices in Canada or another specified location. Franchisees must successfully complete initial training before the WSI Quick Start Program (QSP). QSP is focused on developing further competencies to run the WSI business and is delivered through coaching and on-the-job application of the learnings from initial training. QSP is six months in duration. Franchisees must attend the WSI convention and any mandatory regional meetings.

Territory Granted: Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that it controls. If the franchised business is for a “Regional Territory License,” then franchisees would have the right to offer and sell services to customers in a state. If the franchised business is for a “National Territory License,” then franchisees would have the right to offer and sell services to customers anywhere in the United States. If the franchised business is for an “International Territory License,” then franchisees have the right to offer and sell services to customers anywhere in the world. Franchisees with an International Territory License are solely responsible for determining whether they are authorized to offer and sell services in any given jurisdiction.

Obligations and Restrictions: Franchisees must directly supervise and participate in the day-to-day operations of the WSI business. The WSI business may be directly supervised by a manager who has successfully completed the initial training. The manager must sign a written agreement to maintain confidentiality of the information learned at the initial training. There is no limitation on who franchisees may hire for a manager, except they cannot hire a person who concurrently works for a competing business or other WSI franchisee. Franchisees must offer and sell only those services that the franchisor has approved. Franchisees may use only items bearing the franchisor’s trademarks that it has approved. The franchisor may prescribe standard uniforms and attire for all of the franchisee’s personnel consistent with its brand standards.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees are in good standing they may renew for one additional 10-year term.

Financial Assistance: The franchisor does not offer any direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease or other obligations. Under the VetFran Program the franchisor offers qualified veterans a 20% discount off the initial franchise fee.

Investment Tables:

Estimated Initial Investment
Name of FeeLowHigh
Initial Franchise Fee$64,700$79,700
Travel And Related Expenses During Training$0$4,000
Computer & Related Equipment$0$4,000
Real EstateVaries
Office Supplies & Misc.$200$500
Permits & Licenses$500$500
Telephone/Internet (Installation)$100$200
Marketing and Lead Generation$9,000$12,000
Legal & Accounting$1,000$2,000
Insurance$400$600
Additional Funds – 3 Months$1,500$3,000
ESTIMATED TOTAL (excluding real estate)$77,400$106,500
Other Fees
Type of FeeAmount
Management Services FeeStarts at $500 per month at beginning of term and increases through term to $2,500 per month.
Fees for Website Development, Hosting and Other Web ServicesAmount invoiced for website services purchased.
International Branding Fee$100 per month.
Education Payment Plan$60 per person per month.
Interest/Late Fee1.5% per month.
Transfer Fee$11,000
Relocation Fee$500
Audit FeeCost of audit.
Additional Training Expenses$2,500 per person per day for initial training.
IndemnificationWill vary under circumstances.
Renewal Fee$2,000
Upgrade Fee$14,700 - $27,400
Local Web Presence Package$225/month.

The above information has been compiled from the FDD of WSI. Year of FDD: 2023.

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